Souk Cherifa: the home of bohemian fashion in Marrakech

Situated to the north of the world famous Marrakech Souks, under the Terraces des Epices restaurant and very close to Riad Star and Riad Cinnamon is Souk Cherifa, a small collection of high end boutiques selling stylish, modern and quirky interpretations of classic Marrakech items. From beautiful handmade tan sandals to traditional Moroccan inspired clothes with a modern twist and from unique screen-printed tote bag and posters to handmade Jewellery stores, Souk Cherifa has a lot to offer.

Our favourite thing about Souk Cherifa is that the boutiques perfectly mix the local, traditional design with a western design ethic. This cultural-crossover is quite unlike anything we have seen in Marrakech, both in the Medina and in Gueliz. Indeed, most of the items sold are often unique, handmadeand noticeably different from the other items for sale across the Souks. In this way, Souk Cherifa is perhaps not dissimilar from independent stores on London’s Brick lane or in Berlin, Amsterdam or Paris. In terms of local comparisons, this hidden gem feels like a modern version of the Ensemble Artisanal, selling quality, unique items at fixed prices (so no haggling!) Souk Cherifa is a definite must-visit for the fashionable, design-obsessed traveller. If you have Dirhams left to spend then this is the destination for you.

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