Located on Rue Tariq Bnou Ziad in the heart of Gueliz, Marrakech’s New town, the Carré Eden Centre contains 80 shopping units selling a range of products and services from clothes to electrical appliances, from the American Coffee chain Starbucks to the French Supermarket Carrefour.

The building, designed by Karim El Achak, provides a sleek, imposing addition to the streets of Gueliz, blending the ultra-modern architecture with hints of traditional Marrakechi design. Many social commentators around Morocco are hailing the Carré Eden Centre as a sign that Marrakech has entered the world stage as a truly modern city. Indeed although the centre hosts a certain international feel, rather than providing a sense of local authenticity, the Carré Eden shopping centre will perhaps prove a useful destination for tourists who are looking for home comforts: the clothes shops – including H&M and a range of sports shops alongside other fashion stores – are perhaps the perfect place to replace a forgotten swimsuit or purchase a few items that would not fit in the luggage; the Carrefour supermarket hosts a large range of cosmetics that may not have made it into your hand luggage and the Carré Eden Centre hosts a large range of restaurants and cafes – including Starbucks, Dominos Pizza, Sushi Club, and Wok to Walk – which could provide the perfect place to rest whilst exploring Gueliz.